Analyst McKinsey & Company has imagined the future of container shipping 50 years from now and advised companies to digitize their operations to take advantage of digital technologies, big data, the Internet of Things.
McKinsey advises shipping companies to invest in digital technologies to differentiate their products, dis-intermediate value chains, improve customer service, raise productivity and cut costs. The risk is that tech giants and digital disruptors will capture most of the value from customer relationships by moving faster than incumbents.
To read the full article in Maritime Executive, click here.