Understanding the modern complexity of doing business in a globalized market has become an absolute necessity for the survival of a company today. This book is a must have guide to navigate through the sea of overwhelming information and sometimes fuzzy variables in the business world. This book analyzes the success and the failures of prominent firms with track records as global leaders. It also presents the proven strategies for success in today’s completive environment. The case studies in this book act as invaluable tools. This book is a must-have resource for understanding and achieving success in today’s globalized market.
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