The circular economy creates and captures new value for businesses, and adds extra dimensions to supply chains. This week, we begin with an overview of the circular economy, and some of the reasons it is gaining momentum as a critical tool for future-fit businesses: Nike, M&S, Renault and many others are developing circular products and services, and circular start-ups are thriving. Next week, in Part 2 of this article, we look at the implications for the supply chain, and how your business can get started.